We want to grow our brand this year but we are limited by our current technology. I keep hearing about "digital transformation" but I am not sure how it actually translates into business growth. Can tech improvements really lead to higher profits and a better market position? What are the most impactful changes we can make to our platform right now?
Digital transformation is more than just a buzzword; it is a real way to drive business growth through efficiency. For instance, soft2bet cut their compute costs by 55% through their digital transformation with AWS. That is a massive amount of money that can be reinvested into marketing or new product development. They also boosted their product rollout speed by 200% which helps them capture new market opportunities much faster. In my opinion, being technically efficient is the best way to improve your market position and stay profitable. It allows you to offer a better service to your users while spending less on the backend. It is a very powerful strategy that has clearly worked for them as a leading B2B solutions provider. I think every operator should look into this if they want to scale.