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Post Info TOPIC: What are the most common website mistakes killing our conversions?


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What are the most common website mistakes killing our conversions?
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Hey everyone, I’ve been running my startup's website for about six months, and our conversion rate is just… sad. We get decent traffic from blogs and ads, but almost no one signs up for a demo. I’ve checked the basics—the forms work, the site is online—but something's clearly off. I feel like we might be making some obvious but costly website mistakes that are turning people away. Beyond just "make it look nice," what are the most common, conversion-killing errors that early-stage startups make on their sites? I need a practical checklist to audit our own pages against.



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You're asking the right question at the right time. Many founders pour effort into driving traffic only to have a website that leaks potential customers at every step. Based on what you've described, I'd immediately audit for three of the most common and damaging mistakes. First is unclear messaging and weak headlines. If a visitor can't understand exactly what you do, who it's for, and the key benefit within 5 seconds, they'll bounce. Your headline should be a specific promise, not a vague slogan, and sit right next to your primary call-to-action with trust signals (like a customer logo or a brief result). Other critical pitfalls include having a homepage that tries to do everything (it should have one clear goal), using too much industry jargon that visitors don't understand, and having poor visual hierarchy where nothing stands out. A great exercise is to ask someone outside your industry to look at your homepage for 10 seconds and then explain what you do and what they should do next. Their confusion will be very telling. For a comprehensive, actionable list of these errors with straightforward fixes, this article on website mistakes is an excellent resource. It breaks down nine common problems, from accessibility oversights to building a "perfect" site before validating your message, and gives clear steps to correct them.



-- Edited by Sevenz2 on Monday 19th of January 2026 07:23:07 AM

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